What would an iPhone look like if one of the banks designed it? The modern banking executive faces a pervasive challenge: how to innovate effectively in a rapidly evolving digital landscape. They are increasingly drawn to the allure of cutting-edge technologies─from AI and blockchain integration to cloud-based infrastructure and open banking APIs. However, when creating digital financial products and services, this tech-driven focus might overlook the essential component of the user experience (UX), leading to potential pitfalls. This article explores how a user-driven approach to innovation can empower financial brands’ survival and success in the digital age.
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