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    Home»Development»Closing Deals Faster: The Future of Sales with AI & Personalization

    Closing Deals Faster: The Future of Sales with AI & Personalization

    April 25, 2025

    Need faster closing deals? How the digital world helps accelerate the process.

    The secret isn’t just technology—it’s how you use it. Glenn Kline, General Manager of Perficient’s Microsoft Business Unit, unveils powerful strategies to transform customer experiences and turn opportunities into real results in this exclusive interview. 

    From hyper-personalization to generative AI, discover how Salesforce solutions redefine how businesses drive sales, leading to more effective closing deals. Don’t miss this conversation with a top industry leader.

    Driving Business Outcomes Through Digital Transformation 

    “Digital transformation means different things to different people, but at Perficient, it’s all about driving business outcomes,” says Glenn. 

    Companies today are under immense pressure to modernize, cut costs, and enhance customer engagement—all while navigating security concerns and regulatory requirements. Perficient helps businesses overcome these challenges through cloud migration, application modernization, and AI-driven automation, ensuring that technology investments translate into measurable success.

    AI-Powered Sales: Unlocking Efficiency for Faster Closing Deals

    AI is not just a trend—it’s a game-changer in sales. Yet, as Glenn points out, only about one-third of companies have truly integrated AI into their workflows. So, what’s holding businesses back? 

    • Data Silos – AI is only as powerful as the data it can access. Many companies struggle with fragmented systems that prevent AI from delivering real insights. 
    • Security Concerns – Companies worry about exposing sensitive information, making trust in AI solutions essential. 
    • Lack of Clear Use Cases – Leadership knows AI is the future, but many don’t know where to start beyond chatbots. 

    That’s where Perficient’s AI AMP framework comes in. It helps businesses identify the most impactful AI opportunities—whether it’s predictive analytics for sales forecasting, generative interfaces for e-commerce, or AI-powered customer support that goes beyond basic chatbots.  

    Perficient + Salesforce: A Winning Combination 

    With deep expertise in Salesforce, AWS, Adobe, and Microsoft, Perficient takes an agnostic approach to digital transformation. “We don’t just push one solution—we meet customers where they are and recommend the right technology for their unique needs,” Glenn explains. 

    For example, a company may need Salesforce Service Cloud to enhance customer interactions, while also leveraging AWS for data storage and Adobe Experience Manager for personalized marketing. Perficient seamlessly integrates these technologies, ensuring businesses get the most out of their investments. 

    This approach also strengthens Perficient’s relationships with technology partners, giving clients early access to product roadmaps, exclusive support, and advanced tools that aren’t available elsewhere.  

    Global Talent, Local Expertise 

    Perficient’s strength lies in its global delivery model, with teams across Latin America, India, the United States, and beyond. Glenn highlights a real-world example: 

    “We sat down with a new customer who wanted to work exclusively with Latin America. We brought in engineers, leadership, and cultural expertise to craft a tailored solution. That’s the power of a truly global team.” 

    This ability to scale talent, leverage diverse expertise, and drive innovation across regions is what makes Perficient a trusted partner for businesses worldwide.  

    The Perficient Advantage: Transforming Sales & Customer Experience

    Success in sales today isn’t just about having the right product—it’s about delivering the right experience. AI, cloud, and digital transformation are not just buzzwords; they’re the tools that will define the future of business success. 

    At Perficient, we don’t just implement technology—we turn it into a competitive advantage. Whether it’s streamlining sales pipelines, enhancing customer engagement, or leveraging AI to predict and personalize every touchpoint, we help businesses stay ahead of the curve. 

     Are you ready to accelerate your digital transformation and close more deals? Let’s talk. 

     

    Source: Read More 

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