A new superpower for growth designers

Data, data, data… Any growth designer who’s ever been part of the A/B testing process (the continuous testing of design and content variations to learn what resonates with customers) is aware of how important it is.  While data is at the core of every A/B test, growth teams can be so heavily focused on numbers and metrics that they lose sight of what these tests can reveal about customer needs and how they help us design better experiences.