Over the years, I’ve taken and adapted this work as part of a range of projects with different organisations. This has also meant that I’ve built on the work of others – some notable early examples of what shaped my thinking include Clayton M. Christensen’s Jobs to be Done framework, and then more practical books like The Lean Startup by Eric Ries, followed by Jeff Gothelf’s Lean UX – first released in 2013.
Source: Read MoreÂ