Text presentation in graphic design can create a powerful visual experience for the reader. Just like a stunning picture that makes people stop and look, text can have the same effect. Especially these days with the internet, everyone knows what it’s like to be surfing and going down the rabbit hole of web pages. You either get drawn in or you click away and the overall look and feel of a web page is usually the reason why. It only takes an instant to be turned off by a bad picture or with boring, complicated text. It’s the same for printed material, do you stop to read or throw the item into the trash?
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