Many UX researchers now work on a product or design team, surfacing the insights needed to inform decisions for a specific feature or experience. This integration is a welcome change to UXRs previously siloed nature, since it provides proximity to stakeholders and, with it, elevated knowledge of what data is needed, in what format, and when. However, due to improvements in platforms and technology including AI, product teams are designing, building, and shipping faster than ever before. In turn, the window of opportunity for research to shape this process is narrowing.
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