What happens when you give a rock two eyes and a smile? Suddenly, a compression of sediment transforms into a pet—something to nurture, dote on, and connect to. We saw this in the 1970s with the pet rock fad; in the 1990s, there was the Tamagotchi obsession; and for two weeks in April, FigPals pulled at our heartstrings and brought joy to our work.
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