As digital experience platforms (DXPs) evolve, Adobe continues to lead the way in embedding artificial intelligence to help organizations deliver more personalized, efficient, and scalable customer experiences. Forrester’s report, The Impact of AI on Digital Experience Platforms, explores how vendors like Adobe are integrating agentic AI and generative AI (GenAI) to streamline experience operations and empower practitioners.
Adobe is among the leaders in this space, offering tools that help teams simulate ideas, analyze impact, and activate personalized experiences across channels, all within a unified platform.
Agentic AI Turns Insights Into Action
Adobe’s DXP ecosystem, including Adobe Experience Platform and Adobe Sensei, is increasingly powered by agentic AI — intelligent agents that support marketers and developers in orchestrating and optimizing customer journeys. These agents are designed to reduce manual effort, surface actionable insights, and automate tasks across the experience lifecycle.
Perficient Adobe Consulting Principal Robert Sumner has seen firsthand how Adobe’s orchestration capabilities can be extended to deliver more seamless digital experiences across platforms.
“Adobe’s suite enables orchestration to happen naturally across its tools, but we often help clients go further by integrating these capabilities across platforms to create a seamless journey,” said Sumner.
Creativity Meets Efficiency With GenAI
Adobe is also at the forefront of GenAI innovation. From generating brand-consistent content to enabling marketers to build data-driven briefs and presentations within Microsoft 365 via Adobe’s copilot, GenAI is transforming how teams create and collaborate.
Sumner mentioned that Adobe’s GenAI tools are already delivering measurable impact for clients. He said, “We’re seeing Adobe’s GenAI tools help clients scale content creation and experimentation. But success depends on aligning these capabilities with business goals and ensuring strong governance.”
Perficient Named 2025 Gold Globee® Winner for Best Artificial Intelligence Service Provider | Learn More
Responsible AI Adoption
Adobe’s AI capabilities are powerful, but success depends on strong data foundations, human oversight, and change management. That’s why we work closely with clients to ensure these pillars are in place, enabling responsible and effective adoption of AI.
We’re honored to have contributed to the research in an interview for Forrester’s report , The Impact of AI on Digital Experience Platforms. We believe it reflects our deep expertise in helping enterprise clients implement and optimize DXPs like Adobe. Whether it’s integrating predictive analytics, deploying cognitive copilots, or improving data governance, our teams are leading the way in enabling AI-powered transformation.
If you’re exploring how to bring AI into your DXP strategy, we invite you to connect with us and keep the conversation going.
Access the report here (available to Forrester subscribers or for purchase).
Learn more about our Adobe expertise here.
Contact us to learn more.
Source: Read MoreÂ
