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    Home»Development»Perficient is Shaping the Future of Salesforce Innovation

    Perficient is Shaping the Future of Salesforce Innovation

    May 22, 2025

    Perficient’s longstanding partnership with Salesforce is a testament to our belief in this platform’s transformative power in solving complex business challenges and designing superior digital experiences.   

    We strive to stay ahead of the evolving Salesforce ecosystem and actively shape its future. Our talented Salesforce professionals go beyond mere implementation; we focus on driving innovation, fostering connections, and creating meaningful change for our clients and the broader technology landscape.  

    Whether you’re an experienced Salesforce expert or looking to develop your skills, joining Perficient’s Salesforce team gives you a refreshing opportunity to step into a role that challenges and inspires you to drive impact at a global scale.   

    So, what makes Perficient’s Salesforce practice truly exceptional? Keep reading to learn more about:  

    • The ways we’re redefining Salesforce innovation across industries  
    • How our people and collaborative culture serve as the backbone of our Salesforce practice  
    • How our ongoing impact through Salesforce solutions will facilitate continuous professional growth  

    Spearheading Advanced Solutions with Salesforce  

    Our colleagues are not just Salesforce experts—they are digital innovators. Perficient’s Salesforce team is dedicated to harnessing the full potential of Salesforce’s robust ecosystem, including Data Cloud, Einstein AI, Marketing Cloud, and Experience Cloud. 

    We partner with clients across industries such as healthcare, life sciences, manufacturing, and financial services to solve complex problems, create personalized digital experiences, and drive sustainable growth.  

    Perficient’s commitment to crafting meaningful and measurable solutions doesn’t end with clients; we ensure that our Salesforce professionals have access to continuous learning and development opportunities to stay ahead of industry trends and technologies.  

    Our goal is simple—to deliver digital solutions that matter, while fostering a work environment where your skills and ideas are championed.  

    “Our clients are always excited to see how the changes we make will help make their lives easier,” said Katie Wilson, who started as an associate technical consultant and is now a technical architect on our Salesforce team in Fargo. 

    READ MORE: Katie Wilson Develops Her Career Through Client Relationships  

     

    Delivering Real Impact Through Collaboration  

    Our Salesforce experts don’t work in silos. We foster a collaborative culture where our consultants, architects, engineers, and strategists come together to build tailored solutions.  

    “Perficient’s collaborative spirit is what truly sets us apart,” said Jideofor Onyeneho, lead technical consultant, Salesforce. “We work together seamlessly to develop effective solutions that address our clients’ critical business challenges.”   

    READ MORE: Jideofor’s Contributions to Perficient’s Salesforce Team  

    We leverage Salesforce products and expertise to address industry-specific challenges—whether that’s transforming patient experiences in healthcare, improving partner engagement in manufacturing, or empowering advisors in financial services.   

    “I transitioned from web development to Salesforce because problem-solving has always been my passion,” says Carl Thress, technical architect, Salesforce. “The most rewarding part of my job is delivering Salesforce solutions that simplify our clients’ lives. I’m currently pursuing my sixth Salesforce certification to keep growing in my career.”   

    LEARN MORE: Carl Thress Learns on the Job and Continues to Thrive   

     Our people are at the core of our success. We believe in creating an environment where professionals with a problem-solving mindset, a collaborator’s approach, and a creator’s mentality can thrive.  

    READ MORE:  Highlights from Our Demo Jam Events 

    Our promise to challenge, champion, and celebrate our people is at the heart of everything we do. We offer a supportive environment where your ideas matter and foster growth for everyone. Whether through our mentorship programs, our commitment to work-life balance, or our collaborative culture, you’ll find that Perficient is a place where you can thrive personally and professionally. 

     

    Driving Success Across Industries  

    • Healthcare  

    To expand its community impact and improve patient engagement, a leading pediatric health system partnered with Perficient to modernize its outreach strategy. The organization relied on a legacy CRM that lacked the scalability needed to support its growth ambitions. Managing critical data such as leads, forms, and campaign information became increasingly difficult, limiting its ability to connect with patients effectively. 

    By integrating Salesforce Health Cloud with the organization’s existing Marketing Cloud, we created a unified platform that streamlined patient data management and enhanced communication capabilities. Additionally, we optimized system functionality to improve workflows and outreach efforts, making engagement more seamless and efficient.  

    The results of this transformation were significant. Improved patient engagement became possible through enhanced data visibility, enabling more effective and personalized communications. Operational efficiency also saw a boost, as the integrated Salesforce ecosystem eliminated manual processes and streamlined workflows. 

    This success story highlights the power of digital transformation in healthcare. As Perficient continues to partner with healthcare organizations, we remain committed to driving innovation that enhances patient care, optimizes operations, and strengthens community impact. 

    READ MORE: Learn more about how we’re reshaping healthcare technology solutions. 

     

    • Finance 

    By leveraging Salesforce to streamline operations and unify data, financial organizations can improve efficiency, enhance customer experiences, and drive better business outcomes. 

    For one of our leading clients in Mexico, inefficiencies in its lease platform caused integration gaps, reporting challenges, and manual processes that hindered call center performance. We automated dealer communication, digitized third-party vendor data, and updated Salesforce to address these issues to prevent future business disruptions. As a result, internal processes became more efficient, agent productivity improved, and management gained greater visibility into business operations. 

    In another instance, a global financial organization sought to unify its marketing processes by consolidating multiple marketing automation platforms into Salesforce Marketing Cloud Engagement (MCE). Perficient developed a roadmap and architecture integrating multiple CRMs using Multi-Org in MCE and companion orgs in Data Cloud. 

    This solution provided the marketing team with a centralized data hub, enabling consistent workflows, advanced segmentation, and seamless cross-organization communication.

     

    • Manufacturing  

    Manufacturing companies often face challenges in consolidating data from multiple systems and ensuring seamless sales operations. Perficient has helped industry leaders use Salesforce to streamline workflows, enhance data visibility, and drive revenue growth. 

    For a leading manufacturer, the need to consolidate key sales data and generate actionable insights was critical to identifying new business opportunities. Perficient’s Agile global delivery team developed a custom digital sales analytics tool, integrating Google Cloud’s data storage and Tableau’s reporting into the Salesforce interface with a real-time API. This solution provided sales and marketing teams with a single, user-friendly platform to research prospects, follow up efficiently, and generate leads based on detailed asset and account data. As a result, productivity improved, and the company gained a scalable system for driving future revenue. 

    Interested in learning more about our work within the manufacturing space? Click here.  

     

    • Data 

    In today’s digital-first world, businesses need a solid data foundation to deliver seamless, personalized experiences. For companies rolling out Agentforce, integrating Salesforce Data Cloud is a game-changer. By unifying customer data across multiple sources, Data Cloud enables agents and brokers to gain real-time insights, improve customer engagement, and make informed decisions that drive business growth. 

    With AI-powered analytics, Salesforce Data Cloud enhances personalization by equipping sales teams with predictive insights, helping them anticipate customer needs and tailor interactions. Additionally, its scalability and security make it a future-proof solution for growing organizations. By centralizing and optimizing data, businesses can empower their teams to operate with agility and precision. 

    READ MORE: Learn how Salesforce Data Cloud is transforming sales and customer engagement across industries. 

    Insights From the Salesforce Manufacturing Summit 2025 

    Our team had the opportunity to participate in the Salesforce Manufacturing Summit in Atlanta, an event that brought together over 800 attendees with more than 40 sessions and 20 product demonstrations. It was an exciting space for industry leaders, peers, and customers to engage in meaningful discussions about the future of manufacturing, with a strong focus on innovation and digital transformation. 

    A key highlight of the summit was the increasing role of Generative AI in manufacturing, particularly within Salesforce’s Agentforce and Data Cloud solutions. These technologies are set to transform the industry by streamlining operations, enhancing efficiency, and improving customer satisfaction. According to the Salesforce State of Manufacturing Survey 2024, over 80% of manufacturers are now engaged with Generative AI. 

    Salesforce’s Manufacturing Cloud was another major focus, with its goals centered on unifying digital experiences across the value chain. The platform aims to modernize commercial operations by streamlining sales and fulfillment processes, simplifying partner engagement by enhancing collaboration with suppliers and channel partners, and transforming service experiences by improving customer interactions and field service operations. 

    The summit also featured exciting announcements, including new integrations with Revenue Cloud, agent-first field service capabilities, and expanded manufacturing-specific skills for Agentforce. These innovations further reinforce Salesforce’s commitment to helping manufacturers optimize operations and stay ahead in an evolving landscape. 

    Read the full article here to dive deeper into the key takeaways, trends, and insights from the Salesforce Manufacturing Summit 2025. 

     

    Join Our Salesforce Team   

    If you’re ready to take the next step in your career and join a Salesforce team that’s leading the charge in digital transformation, we’d love to hear from you. With roles available such as lead technical consultant, senior project manager, and solutions architect, there’s a place for you to make an impact.  

    Explore our open roles and become part of a global team dedicated to solving complex business problems through the power of Salesforce.   

    Learn about current opportunities here. 

    By joining Perficient, you’re not just advancing your career. You’re becoming part of a global community striving to shatter boundaries, obsess over outcomes, and forge the future.  

    Source: Read More 

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