In the new episode of the “What If? So What?” podcast, Jim Hertzfeld and Deena Piquion, chief growth and disruption officer at Xerox, discuss how disruption and digital transformation can position companies to succeed in a rapidly changing technology landscape.
Deena is leading Xerox on a unique and pivotal reinvention journey as the company undergoes a significant transformation, expanding beyond its traditional print and copy services. Deena explains how the company is now focusing on enabling the modern workforce with AI-powered platforms, workflow automation, and IT solutions.
Data plays a crucial role in Xerox’s digital transformation strategy and highlights the importance of integrating data from various sources to create a unified view that enables better decision-making and more effective marketing.
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Meet our Guest
Deena Piquion, Chief Growth and Disruption Officer, Xerox
Deena Piquion is chief growth and disruption officer at Xerox. She previously served as chief marketing officer, and senior vice president and general manager of Xerox Latin America operations. Prior to joining Xerox in 2019, she was with Tech Data Corporation, where she last served as vice president and general manager of Latin America & Caribbean.
She is a member of the Advisory Board of Teach for America Miami Dade County, a nonprofit organization dedicated to educational equity and excellence. Deena was awarded the Florida Diversity Council Glass Ceiling Award in 2016, was selected as a CRN Women of the Channel Honoree in 2017, and was named to Diversity First’s Top 50 Women in Tech 2021 and Top 100 CMOs in 2022.
Deena is actively engaged in her community and passionate about supporting children’s cancer research, and diversity and inclusion in technology. She is a dynamic blogger who created her own branded platform to share tips on personal and professional growth with an engaged following in the industry.
Connect with Deena
Meet the Host
Jim Hertzfeld is Area Vice President, Strategy for Perficient.
For over two decades, he has worked with clients to convert market insights into real-world digital products and customer experiences that actually grow their business. More than just a strategist, Jim is a pragmatic rebel known for challenging the conventional and turning grand visions into actionable steps. His candid demeanor, sprinkled with a dose of cynical optimism, shapes a narrative that challenges and inspires listeners.
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