By Manuel Lemos
When creating a software product business most developers prefer to just deal with with the software development part.
However, somebody should take care of the marketing, sales, finances, human resources, etc.. The best way to cover for these business needs is to bring people specialized on these areas, so you can continue to focus on the software development efforts.
But how should you keep them interested working for your company? Should you hire them or make them business partners? How do you pick business partners that will not cause you trouble later?
Watch this consulting session video to learn how to answer these questions so your business grows in a healthy manner with great partners.
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