Are you considering caregiver experiences in your digital strategy? The complexity of today’s healthcare ecosystem can be incredibly daunting for those who are unwell, older, or navigating complex care decisions. Caregivers can play a crucial role as advocates and supporters but are often approached by healthcare organizations as a siloed aspect of the care experience.
Caregiver Experiences Matter to Consumers and Your Business
In a recent blog series, I explored why healthcare organizations (HCOs) can and should support caregivers who are supporting the patients and members your organization serves. Supporting caregivers makes good business sense for your HCO. Remember, supported caregivers:
- Lead to more satisfied patients/members
- Demonstrate your HCO’s value proposition, which leads to more conversions
- Help your patients/members adhere to their care plans, which leads to healthier patients/members overall
1. Understand the beginning of the caregiver journey
The surge in caregivers isn’t going away anytime soon. But by having a solid strategy in place, your HCO can differentiate itself from the competition and earn loyalty from caregivers and patients and members alike.
Read More: The Caregivers’ Journey, Part 1: Guidance
2. Understand the stress family caregivers are under
The role of a caregiver is a demanding and difficult one. But it’s a necessary one. And by providing the support these indispensable individuals need, you not only make the experience more reasonable for the caregiver, but you also can ease the minds of your patients and members, as well as build loyalty from both.
Read More: The Caregivers’ Journey, Part 2: Stress and Support
3. Be mindful of caregivers’ logistical challenges
Nearly every aspect of family caregiving is a challenge, but the challenges aren’t insurmountable. When your HCO provides the resources caregivers need, you ease their burdens — as well as those of your patients/members — and build loyalty that lasts.
Read More: The Caregivers’ Journey, Part 3: Logistics
4. Understand the beginning of the caregiver journey
Caregiving is a spectrum. Your HCO is likely to interact with many people on varying points of that spectrum. Understanding what that looks like for your patients or members, as well as the loved ones and allied professionals involved in their care, can help you provide the best possible experience for everyone.
Read More: The Caregivers’ Journey, Part 4: Roles and Permissions
5. Enable open, quick communication among HCOs, patients/members and caregivers
The need for caregivers is on the rise. Having the tools and procedures in place to ease the experience for them only makes the process better for your patients and members and everyone involved in their care.
Read More: The Caregivers’ Journey, Part 5: Open Lines of Communication
Resilient, Transformative Care Experiences
Health plans have an opportunity to build trust and maintain and grow market share by providing breakthrough caregiver experiences that help support the member wellness imperative while lowering costs. With advancements in technology, the ability to digitize the caregiving experience is here. Digital experiences can provide important insight into a loved one’s health and activities and enable intuitive tools to uphold medication adherence, coordinate appointments and transportation, facilitate regular updates to physicians, and more.
We can work with you to provide a high-quality caregiver experience through our caregiver enablement approach.
To learn more, or to schedule an introductory workshop, contact us. Discover why we’ve been trusted by the 10 largest health insurers and the 10 largest health systems to shatter boundaries, obsess over outcomes, and forge the future of healthcare experiences.
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