In this episode of “What If? So What?†Jim talks with Bradie Speller who shares insights from his extensive career, tracing the arc of technological evolution from the dawn of personal computing to today’s high-tech environments.
Bradie discusses his early experiences at Mars Group in the 1980s, where he first encountered the transformative power of the IBM PC. He highlights a critical oversight in many organizations: the underestimation of proper training and human interaction with new technologies. Through anecdotes and historical context, Bradie illustrates how socio-technical systems — the blend of social systems and technical systems in the workplace — are pivotal for true organizational development and change management. This episode is a must-listen for anyone interested in making technology work for people, not just making people work with technology.
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Meet our Guest
Bradie Speller, Change and Transformation Thought Leader and Tech Development Enthusiast
Bradie Speller is a seasoned executive with more than 25 years of experience in global strategy and transformation for Fortune 500 companies. He excels in leveraging human capital with business operational needs to drive bottom-line results for global enterprises. Bradie specializes in digital transformations, organizational restructuring, and M&A integrations, with a strong focus on diversity, equity, and inclusion.
His leadership in digital adoption and organizational change has spurred growth, streamlined productivity, and saved millions for both profit and non-profit organizations. A thought leader in change and growth strategies, Bradie is committed to philanthropy, sustainability, and poverty reduction, advising a non-profit NGO and a cleantech firm. He volunteers with Big Brothers Big Sisters, leads a radical mentoring community, and is an accomplished musician.
Connect with Bradie
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Meet the Host
Jim Hertzfeld is Area Vice President, Strategy for Perficient.
For over two decades, he has worked with clients to convert market insights into real-world digital products and customer experiences that actually grow their business. More than just a strategist, Jim is a pragmatic rebel known for challenging the conventional and turning grand visions into actionable steps. His candid demeanor, sprinkled with a dose of cynical optimism, shapes a narrative that challenges and inspires listeners.
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