Picture this: You open Netflix, and it’s like the platform just knows what you’re in the mood for. Or maybe you’re browsing Amazon, and the products displayed feel like they were picked just for you. This isn’t just a happy coincidence — it’s machine learning-powered AI working behind the scenes to create a personalized experience just for you. In today’s digital world, where user experience (UX) can make or break a product, AI-driven personalization is changing the game.
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