How Figma Designed a Visually Striking Config Conference

Every year, our Brand Studio team faces an exciting challenge: creating a visual language for Config, Figma’s annual user conference. The goal? Develop a visual identity that feels like a distinctive, standalone experience while staying true to Figma’s overall brand. This experience needs to resonate with an audience of thousands of designers, developers, and product teams who join us in person and tune in virtually. It’s not just about the marquee moments like the opening keynote or the signs at San Francisco’s Moscone Center; the details that make up the digital surfaces, swag bags, and on-the-ground touchpoints are equally important. We want every interaction to feel like an immersive extension of what makes Figma Figma. Here’s a look at how we brought that to life at Config 2024.

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