Organizing UX Research with Affinity Diagramming

Affinity diagramming is a powerful method used in UX research to organize and synthesize large amounts of qualitative data. Originating from the field of ethnographic research, this technique helps designers make sense of diverse and often unstructured information by grouping related items together based on their natural relationships. The process reveals patterns and connections that might not be immediately apparent, leading to deeper insights and more informed design decisions.

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