I remember using a slide in a presentation around a Sitecore implementation I was working on ~7 years ago. It showed something to the effect of the Martech ecosystem 10 years prior to this and how much it had exploded during that time frame (so basically highlighting the growth in Martech between ~2008-2018). Fast forward to 2025 and that same slide would likely need a whole deck worth of slides to cover the exponential expansion in the market since then. Needless to say, if you need something done, there is a Martech platform or AI tool for it. SO, where is Sitecore as relevant as ever in this crazy world of Martech today, and how can it help drive your organization’s digital experience forward?
Here are the six key areas Sitecore products excel in and how they are leading the way regarding building digital experiences of the future.
Content Management (CMS)
Arguably the bread and butter of the Sitecore offering, and the capability that allowed the platform to grow into what it is today, Sitecore remains a leader in all things content management. With XM Cloud, Sitecore takes this one step further, allowing marketers to drive more of the experience creation through page builder and component building. Ultimately this allows marketing teams to bring content to market faster and at scale.
AI-powered Search
Tools like ChatGPT, Claude, Gemini and Copilot are changing the way users search for and consume content. Nothing is set in stone yet, but some industry experts are beginning to circulate the idea that in the not-so-distant future site search functionality will outright replace traditional website navigation menus as a user’s preference for how to get to the content they need. Enter: Sitecore Search. Sitecore Search operates on sophisticated artificial intelligence (AI) and machine learning (ML) algorithms that factor in location, user preferences, interaction and purchase history to populate intent-driven and personalized search results in real time.
E-Commerce
Does your brand sell goods and/or services from digital storefront? While Sitecore’s OrderCloud solution offers a wide range of technical benefits, it also offers a lot to marketers as well. OrderCloud helps marketers to build commerce experiences once and deploy them in omnichannel fashion without hindering the experience for customers. It also implements seamlessly with other Sitecore products but also with third party platforms. Lastly, it allows for tiered pricing strategies, personalized offer bundles and loyalty incentives to be offered.
AI-enabled Workflow Management
What is every marketer’s favorite activity? If you said writing a creative brief, you might be the only one. If you’re like me and wish you had a filter that could help you make sure any new piece of content aligns with brand guidelines and tone, you’re in luck, because Sitecore Stream was launched at Symposium in 2024. With brand-aware AI that learns your brand inside and out based on brand documentation that you upload, and agentic AI workflows that help with everything from content and campaign ideation to accelerating production workflows. You can also keep your legal team sleeping at night knowing that the data you upload to Sitecore Stream is never used to train the LLM’s that Stream runs on and that content is only generated through Retrieval-augmented generation. This means that the only information you will get is directly being populated from the data that you upload.
Customer Data Management & Personalization
Today, more than ever, customers are coming to expect experiences that are unique to their interests and needs. Customer Data Management at a very high level is the concept of collecting, organizing and applying data from various touchpoints of a customer journey in an effort to build meaningful experiences for customers in the digital and physical realm. Sitecore’s CDP offering is able to unify customer data in real-time and leverages AI to deliver personalized experiences at scale. With the ability to apply segmentation, experimentation, and ultimately personalization, Sitecore enables marketers and business users orchestrate customer journeys that are impactful.
Digital Asset Management
The art of content operations goes so much further than simply managing a database of images and visual assets, but at the heart of it all is a digital asset management (DAM) platform. Beyond having a DAM in place, modern marketing teams need to truly embrace thoughtfully and strategically planning content workflows. This includes identifying different roles within the team, orchestrating distribution of content so that one piece of content can be used in meaningful ways across multiple channels, review processes and more. Sitecore Content Hub connects DAM with Content Marketing Platform (CMP), Product Content Management (PCM) all under one roof. This enables content and marketing teams to create meaningful content, review and adjust, scale for omnichannel delivery and distribute across multiple platforms. It incorporates the ability to version control and ensure usage rights management along the way as well.
Conclusion
In a world where the options are seemingly endless, look no further than Sitecore for a large portion of your digital experience stack. Looking to BYOT (Bring Your Own Tools)? Sitecore’s flexibility allows for plug and play options at every step as well. Looking for help building out digital experiences that wow customers and drive revenue? Reach out to the team at Perficient.
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