Salesforce’s acquisition of Informatica is a big move and a smart one. It brings together the world’s #1 AI CRM with a top name in enterprise cloud data management. Together, they’re taking on a challenge every business faces — turning scattered, messy data into something clean, connected, and ready to power AI.
What’s Next for Data Cloud
To understand why Salesforce’s acquisition of Informatica matters, it helps to look at where Data Cloud is headed.
Salesforce created Data Cloud to unify enterprise data and make it actionable in real time through tools like Agentforce. The goal is simple: help sellers, service agents, and AI-driven tools work smarter and faster. But as backend systems grow more complex, the need to harmonize scattered, inconsistent data has become a critical challenge.
Well-organized, reliable data fuels better decisions and stronger outcomes. That’s why enterprise leaders are prioritizing identity resolution, data quality, and multi-domain standardization like never before.
Turning Disconnected Records into Actionable Insights
Informatica brings the structure and scalability that enhance what Data Cloud already offers. With deep expertise in Master Data Management (MDM), data governance, and metadata control, Informatica helps organizations organize their data more effectively and create consistent, connected views across the enterprise.
The MDM platform at the core of Informatica’s offering plays a key role in solving identity resolution, one of the most persistent challenges for Data Cloud customers. By linking customer records across disconnected systems, Informatica enables a complete Customer 360 view. It also extends that capability across domains, managing data for products, suppliers, and reference entities with the same clarity and control.
With powerful data cataloging, lineage tracking, and quality tools, Informatica ensures every record is accurate, traceable, and ready for AI-powered workflows. The result: better insights, faster decisions, and greater trust in every interaction powered by Data Cloud.
Driving the Future of Data with Confidence
The addition of Informatica to Salesforce is a meaningful step forward. It gives organizations the tools to move faster, clean up complex data, and get a clearer view of customers and operations across every part of the business: sales, service, products, suppliers, and beyond.
With over a decade of hands-on experience with Informatica, we’ve delivered transformative data solutions for leading organizations across industries. We’ve unified scattered records into precise customer profiles, built enterprise-wide governance strategies, and executed complex, cross-domain MDM implementations.
Now, as Informatica becomes a core part of the Salesforce ecosystem, we’re ready to help our customers hit the ground running. We’re not just prepared, we’re already in motion, accelerating adoption and unlocking the full potential of trusted, intelligent data.
Have questions or want to explore what this means for your organization? Contact us — we’re here to help you take the next step.
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