We can highlight our software’s value in a number of ways: images, interactive widgets, motion graphics, talking-head walkthroughs, and live product demos—and I believe we’re really underutilizing the latter three. Because in my experience, these methods are incredibly effective at showcasing software features and helping users vividly understand their worth. Let’s explore some inspiring real-life cases to see how you can apply these value highlighters to your own products!
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