As UX professionals, we often aim to create user experiences that cater to the needs and preferences of our target audience. However, within any given audience, there is a wide range of individual differences in personality, cognition, and motivations that can impact how users interact with and respond to our products and services. By understanding the role of personality in user experience, we can gain valuable insights into how to design for diverse user needs and preferences.
Source: Read MoreÂ
