From patient records to medical device telemetry, the volume and diversity of data generated for medical device companies can be staggering. However, harnessing this data to its full potential remains a significant challenge for many. Healthcare organizations, including medical device companies, grapple with dispersed data across various departments and technologies. This fragmentation impedes timely and effective utilization of data, hindering effects to deliver personalized experiences and deriving actionable insights.
Enterprises are turning to Salesforce Data Cloud to connect, unify and analyze the vast amounts of customer and device data in real-time. For medical device companies, leveraging such platforms holds the promise of overcoming data complexity and unlocking transformative business benefits.
Context and Trust Building
Every interaction with a customer presents an opportunity to foster trust, and real-time data plays a pivotal role in this endeavor. By harnessing data from medical devices and other sources, companies can personalize interactions, demonstrating a deep understanding of their user’s needs and preferences. For example, a patient using a continuous glucose monitoring (CGM) device is not only notified of their glucose levels via their cell phone but can also be reminded when devices are due to be replaced or supplies need to be ordered. This personalized approach builds trust, drives loyalty and offers continuity of care.
Segmentation Power
The ability to access up-to-the-minute data empowers marketing teams to refine their strategies with precision. Â Utilizing insights enables optimization of communication efforts for timing, targeting, and maximizing opportunities for positive outcomes. Â For example, patients utilizing a cardiac implantable electronic device (CIED) can be segmented based on type of arrhythmia, disease progression, and previous treatment history and be sent relevant articles and treatment considerations targeted to their specific needs. This segmentation power enables companies to tailor their outreach efforts, maximizing the effectiveness of their campaigns and communication, and empowering better health outcomes at the patient level.
Salesforce Data Cloud: Empowering Healthcare Transformation
Data Cloud emerges as a leading cloud-based platform that addresses the unique data management challenges faced by medical device companies. By seamlessly integrating data from various sources, including medical devices, CRM systems and marketing automation platforms, Data Cloud empowers business to create personalized experience and drive tangible outcomes.
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