Welcome to my recap of Sitecore Symposium 2024! The week continued with numerous insightful sessions, informative workshops, and exciting new announcements. Here are my session notes and takeaways from the final day at Symposium, day three.
Opening Keynote
Opening keynote with Brendan Hunt
The morning kicked off on a high note with a special guest appearance by Brendan Hunt, who plays Coach Beard on Ted Lasso. Though I haven’t watched the show myself—there are simply too many good ones to keep up with —I still found his insights engaging and relevant. He shared valuable lessons that resonate in both work and life, without needing to be star-struck to appreciate them.
- How to make work not suck
- Connect with co-workers.
- Surprise your co-workers.
- Make today different than yesterday.
- Don’t fall into the trap of the mundane.
- Be curious, not judgmental.
- People have lots of things going on that might not be apparent or shared with you.
- Don’t let the wisdom of age be wasted on you.
- Use the knowledge that you have gained.
- This is the opposite of youth is wasted on the young.
CDP and Personalize at Scale
CDP and Personalize at Scale session
Personalization at scale holds immense potential for boosting revenue, and companies that successfully tackle the challenges of scaling personalization will gain a competitive edge. In today’s market, can your business afford not to invest in personalization? While personalization can drive growth, it comes with its own set of challenges—overcoming these will set industry leaders apart from the rest.
- Challenges faced by marketers
- Creating the right content.
- Creating enough content.
- Creating quality content.
- Technical skills to create content.
- Understanding what the customer wants/needs.
- Data
- Ensuring you have the data you need to personalize.
- Data is often trapped in multiple disconnected systems.
- Distribution
- Coordination between channels to ensure a consistent customer experience and messaging.
- Scaling
- Content reuse
- Integrate Sitecore Search to surface existing content.
- Generative AI
- Content creation and revision.
- Content reuse
- Ensuring you have the data you need to personalize.
XM Cloud Roadmap
The benefit of a SaaS-based product like XM Cloud is that it is being continuously updated. Best of all you get the updates without having to upgrade. XM Cloud has numerous new features coming to the platform.
- Present
- A/B Testing
- Marketer’s Dashboard
- Sitecore Stream content optimization
- Next
- Updates to Pages
- Component level personalization
- Component Library
- Sitecore Stream brand assistant
- Future
- Generative AI component builder
- Embedded Search
Sitecore Lunch
Lunch with friends in the Sitecore community
What a great way to end a great week! An in-person Sitecore lunch started as two tables and then grew to four, six, and eight tables with almost 40 people. This shows the real power of the Sitecore community because although we might work for different companies and be considered “competitionâ€, we can still be friends and discuss Sitecore without boundaries. With my Perficient colleagues, it’s so nice to sit around a physical table with everyone that I normally see every week in little boxes on a Zoom call.
That’s a wrap!
Sitecore Symposium 2024 is over, but there is so much to look forward to in the world of Sitecore over the next year. I’m thrilled about the upcoming changes in CDP, Personalize, and Search with unified tracking, as well as the potential of Sitecore Stream for AI-driven insights, content creation, and brand-aware marketing support. I’m also looking forward to the Sitecore Marketplace, where we can build apps and expand the capabilities of XM Cloud. Feel free to connect with me on LinkedIn. I’d love to chat and hear more about what Sitecore news you are most excited about.
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